TikTok has announced that it is unveiling TikTok Pulse, an advertising solution that ensures brands’ adverts display at the top of all contents on the app as part of its strategy to drive growth.
The advertising solution involves a revenue share with content creators and it is the first ad product of the company.
Creators and publishers with at least 100,000 followers on TikTok will be eligible to benefit from the revenue share program during the initial stage of the TikTok Pulse program as revenue from adverts would be split equally between creators and TikTok.
The program would commence in the United States in June 2022 and would extend across countries in the months that follow. According to the firm, only advertisers TikTok invited to join the program will have access to TikTok Pulse but more will be added as it develops.
Brands will be able to target their ads to particular areas of TikTok as they would be able to place their ads alongside videos across 12 categories of content, such as beauty, fashion, pets, gaming, TV & movies, auto, and more.
TikTok said, “Creators and publishers are at the center of entertainment on TikTok. With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures, and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program.
“We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse.
“Our proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform.”
“Additional post-campaign measurement tools such as third-party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns.”
TikTok was launched by a Chinese startup company, ByteDance, in 2016, the social media app has since grown across many countries.
The popularity of the app soared during the COVID-19 pandemic, reaching 1 billion monthly active users in September.